If you go out in Old Town located in Scottsdale Arizona, you’ve most likely seen Corey Wallace around. Corey promotes at club International on Thursdays, Fridays, Saturdays, and Sundays. Some of the celebrities he brought to the club are Floyd Mayweather, Chris Brown, Trey Songz, Post Malone, Lil Uzi Vert & The Game just to name a few. There is a lot of mystery surrounding Corey so naturally, we wanted to know more.
How long have you been promoting? I’ve started in seventh grade when I was in student congress, which was a few decades ago.
What is your Favorite night and why? My favorite night is Friday because I have the most creative control. When I took Fridays at International it was dead and nobody wanted to be apart of it, and now that I have it packed I take pride in that.
What was the biggest mistake you’ve made as a club promoter so far? The biggest mistake I’ve made was investing too much money into a night with the potential gross being too little; high-risk low reward.
How has social media impacted the way you worked from before? It has made it a lot easier and convenient. Before we had to use flyers and rely more on the radio and now we can do mostly everything on our phones.
The most challenging scenario you faced as a promoter? Dealing with shady owners: Long story short, back in the day I was promoting for this club called The Greek. We had a contract and I’ve built their Friday nights up. Once the owner felt like he didn’t need me he broke our contract and I went to another club. At first, I was competing with myself because my crowd was still going to the club i was originally at.
What is your life like outside the club industry? Outside of the club life when I’m not spending time with my wife or kids, I do real estate as well as coach basketball. I like to have multiple streams of income and stay busy.
What makes a club really good according to you? What makes a club great in my opinion is a safe environment. Its an amazing feeling giving people a place to party where they don’t have to worry about anything bad happening.
Advice for any up and coming club promoter? You have to have a lot of perseverance . A lot of people quit when they first get started. The first party I’ve ever thrown in Arizona it was packed: wall to wall. The owner wanted me to throw parties regularly so we agreed to do Thursday nights. The first 3 Thursday nights in a row it rained (yes really) so the club was dead, not a soul in there, just me, the security and the DJ. As a promoter, you will experience a lot of nights where you don’t have a lot of people in the building. Its the nature of the business.
Where can people find out your next events? – They can find my events on my social media page (linked below)