Amazon doesn't disclose exact sales figures for Prime Day, but eMarketer estimates the company will sell $9.9 billion worth of products over the two-day event, a 43% increase from last year. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: The change comes after a major reduction in Amazon's marketing spend this year, in part to control the COVID-driven spike in orders. "It started to normalize and get back to somewhat normal levels at the end of Q2. Amazon. Prime members can now read as much as they want from over a thousand books, magazines, comics, Kindle Singles, and more. A separate page titled "Star-Studded Deals" also is gone. Try Prime Prime Delivery Exclusive Deals Prime Insider Get Help. Amazon Prime video is a popular video streaming service and one many people are likely to already be familiar with. "We cut marketing probably by about a third in [the second quarter] mainly because we were trying to manage demand," Olsavsky said during the call. Subscriber FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. Amazon's spokesperson didn't provide a statement for this article. Gamers can get free games, in-game items, a free Twitch channel subscription every month and more with Prime Gaming. Leaked emails show a high-profile engineer left Amazon after filing sexual harassment claims to HR in 2018. Top subscription boxes – right to your door. Quotes delayed at least 15 minutes. Amazon doesn't disclose exact sales figures for Prime Day, but eMarketer estimates the company will sell $9.9 billion worth of products over the two-day event, a 43% increase from last year. And therefore, we'll see a higher level in Q3.". Offers may be subject to change without notice. Especially considering Amazon makes it ... (the on-demand plans… Entertainment. Celebrity promotions, in particular, are still a highly effective and proven method for retailers looking to stand out in a crowded field, he said. Exclusive deals at Whole Foods Market and 5% back with the Amazon Prime Rewards Visa Card. 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