According to Stewart, the new car will level the playing field. “I think that this sport has changed and I think for me one of the biggest reasons that I am still here is we’ve been heavily involved on a day-to-day basis of trying to make sure that our sponsors are happy. That plan seems to be working, which is great for everybody.”. “Next year, even if the Daytona 500 on everything looks great it’s going to be very different. Early in life I spent 23 years combined active and active reserve military service, much of that in and around the Special Operations community serving in support of Operation Just Cause, Desert Shield/Storm and ended my military career in support of Operation Enduring Freedom. With the new generation racecar set to make its debut in 2022, however, an entirely new financial model may be evolving in NASCAR.

Video: #ThrowbackThursday: World of Outlaws Sprint Cars Bristol Motor Speedway June 9th, 2001 (NBC Sports). Today, many of the big teams rely on a patchwork of associate deals cobbled together to pay the bills for a single season. What time and channel is the NASCAR Cup race at Charlotte today? “Performance on the racetrack is really the bread and butter of what we do and no matter if you have a funny personality or you have a famous last name it doesn’t matter,” driver Kevin Harvick said recently. “I do not,” he said. It’s going to be like looking at an iceberg — the little bit you see above the water will be great, but everything below the water there is a lot of stuff that’s still in a state of repair that it could take a year to two years for these teams to recover from that and to figure out what the new model is and how to make it financially feasible to stay in the sport.”, I have been around and written about the sport of NASCAR for over two decades and previously worked fulltime for the Sporting News and Scripps-Howard News Service. Get in-depth, sideline coverage of Charlotte area sports - only $1 a month. “Getting caught up in the rest of it is good in the down times,” he said. I have been around and covered NASCAR for over two decades. Like us on Facebook to see similar stories, Lawyers can't find parents of 545 migrant children, Restaurateur uses pandemic downtime to fly at-risk dogs and cats to safety. The start times, TV channels, radio stations and more information will be added when the schedule is released by NASCAR. He won the NASCAR Cup in 2018. NASCAR schedule 2021: Bristol dirt race, road courses headline Cup Series changes for next season. Atlanta and Darlington will both see an additional race this season, with the second swing through Darlington serving as the playoff opener on Sunday, Sept. 5. “We developed the 2021 schedule with one primary goal: Continue to take steps to create the most dynamic schedule possible for our fans,” said Steve O’Donnell, NASCAR executive vice president and chief racing development officer, in a release.

The playoff finale will take place in Phoenix for the second-straight year. NASCAR's 2021 schedule release includes a dirt race at Bristol, multiple new road courses and the removal of races from Chicagoland and Kentucky. “In the end, Danica Patrick is probably the best example that I can think of that, is just the fact of having the results on the racetrack. All Rights Reserved, This is a BETA experience.

“But there are definitely areas with the Next Gen car that Nascar was very diligent about trying to control and help the teams control the costs on to help these bottom tier teams be more competitive and be able to business-wise be more sustainable and maintain their participation in the sport. Next races: NASCAR 2020 playoff schedule. It’s a great opportunity for them to be able to be more competitive with the top third tier teams, so I think all in all that’s going to be a great thing.”. Whatever the future holds, don’t expect any changes anytime soon, according to Stewart. I feel like it’s a good step in the right direction. “Financially, it shows on paper that it’s going to be a huge improvement for all the teams, especially the bottom third of the field,” Stewart said. Obviously, we switched manufacturers, but I think as you look at Ford it really fits that style of company that we’ve had.”. “I don’t think it’s a coincidence that it’s all happening at once because of the new car,” Harvick said. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. Getting and keeping a sponsor is harder than ever. NASCAR's most marketable young driver, Deegan had four top-five finishes in 20 ARCA races in 2020. (Photo by Chris Graythen/Getty Images), EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change.

I am also a contributor to two Chicken Soup for the Soul books including the NASCAR edition, published in 2010 and the author of “The Nuts and Bolts of NASCAR: The Definitive Viewers' Guide to Big-Time Stock Car Auto Racing.” I am a multiple National Motorsports Press Association award winner. “There’s obviously something that makes the economics of it make more sense with all these folks wanting to jump onboard, so that’s great for everybody and I think that was part of the intention of where we were headed with cutting things back and trying to make it more friendly from a financial side. “It is a tough time right now, especially with Covid,” Stewart said. NASCAR grassroots live race coverage, latest news, race results, standings, schedules and more for the non-national series. Just make it simpler. I think that’s the biggest thing we’ve done correctly through the last 20 years is really understand the relationship with the sponsors and understanding that you need to have that line of communication that is open on a weekly basis in order to make sure that you are where you are and everybody is happy, especially in today’s world when you have so much turnover in a lot of these companies and getting to know the new people and just making sure that it all works for everybody. “I think NASCAR has been very diligent about trying to figure these variables out and making sure that they don’t take the competition out of our hands, but at the same time controlling enough with variables to help financially have it be feasible to participate in this sport.”. However, one thing hasn’t changed, and that’s what attracts and keeps sponsors. NASCAR Cup Series Standings. There was a time when many of the biggest companies in America didn’t hesitate to write a check just to see their brand on the side of a Nascar racecar.

“Extensive collaboration between NASCAR, the race tracks, race teams and our broadcast partners allowed NASCAR to create what promises to be an exciting 2021 schedule of races.”. Harvick rode out the Great Recession that started in 2007 with RCR. The August race at Indianapolis Motor Speedway will be shifted to that track's road course, as well. “Sometimes you caused headlines in order to keep yourself in the mix and move yourself forward, but fortunately now it’s really just about the results and having all that side chatter kind of put to bed takes a lot of things away from the equation. “You look at Anheuser-Busch we’ve had for a decade. We can concentrate on trying to be good on the racetrack and in the end that comes with a team and people around you that can get the job done and believe in what you’re doing.”. “And I think for me I learned that at RCR and however you choose that in those down years is sometimes we ran well in the Xfinity car and that kept us relevant to keep racing on the Cup side. Many inside the sport point to Stewart, a Nascar Hall of Famer, as one of the smartest owners to ever come along. “You need to understand that there are a lot of moving pieces to the sponsorship side and I think for the team ownership side of the days when we really were on the front side of this model of placing sponsors one race at a time, turning them into three or four or five races and developing these relationships. 14 at SHR, Kyle Larson reinstated, eligible to race in 2021. He started his Cup career at Richard Childress in 2001 being thrust into the Cup ride of Dale Earnhardt, Sr. after the legendary driver was killed on a last lap crash in the 2001 Daytona 500. Chicagoland and Kentucky have both been removed from the schedule - this is the first schedule release with tracks removed since 2005, when Rockingham was left off the slate. for the first time in the modern era, NASCAR will race on dirt. “You can’t just jump in, drive the car and hope for the best on the sponsorship side,” he said. Then you look at Mobil and Hunt Brothers Pizza and all the folks that we have on our car that have been there for a while. I am. Reigning NASCAR Cup Series champion Kyle Busch, as well as Clint Bowyer, Aric Almirola and Austin Dillon have been eliminated from the 2020 playoffs at the Charlotte Roval. NASCAR has added new road-course races at both Circuit of the Americas (May 23) in Austin, Texas, and at Road America (July 4) in Plymouth, Wisconsin. He’s learned at thing or two about how to attract and keep sponsors. © 2020 Forbes Media LLC. Sports Pass is your ticket to Charlotte sports. Tony Stewart, Harvick’s one-time competitor on the track turned team owner, is now Harvick’s boss. Our data provider is having technical issues, live scoring and stats are impacted.

NASCAR driver Joey Logan won the race at Kansas Speedway on Sunday to advance to the Championship 4. Sponsorships in Nascar are harder than ever. “. (Photo by Chris Graythen/Getty Images). See the full schedule here. There are no mid-week races included on the new schedule. Stewart is not ready to jump on board with a new financial model, though—at least not yet. Opinions expressed by Forbes Contributors are their own.

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